Freud understood that everything we do subconsciously has meaning. Art-school teaches the psychology of designing in the first semester to help artists understand that everything we design has the potential to send a subconscious message.
The first day of class, I walked into a room with the FedEx logo proximately displayed on the large screen but the logo had two circles and an arrow drawn over top. The teacher did not say a word and we had not opened our books; however, I already began to learn subconscious messaging could be very powerful.
Coincidentally, my misspent youth forced me into therapy and my mother encouraged me to maintain a relationship with a psychologist to improve myself. Respecting my mother, I took her advice and my youth wasn’t short; therefore, I have been seeking psychological insight since my first semester in college.
Understanding the power of these lessons, I have been attempting to convey subconscious meanings with my designs since the first semester in college. In the beginning of my career I made remedial efforts, meaning, I designed advertisements for a Northeastern Pennsylvania Publication and while working for the publication I would type nearly transparent messages over my advertisements in hopes to improve the ads marketability. Fortunately I have moved on to more challenging opportunities in which I wrote marketing messages for Fortune 1000 corporations. While working for the companies my creative writing was scrutinized, through their scrutiny and my therapy I’ve refined my abilities and I use these methods in everything I design.
Some excellent example of how the psychology effects designs we view each day are:
- Interior Design = Feng-Shui
- Websites Design = Cookies, Spam, virtual-real-estate
- Collateral Design = customized mail, targeted marketing
- Fashion Design = Uniforms and Corporate Merchandise
Brent T. Kreischer | Architect, Designer, Developer of Media
K&A CREATIVE MEDIA | Your image is our passion.
Contact Us Today!