Go Green, by KA Creative Media
Brent Kreischer’s favorite award from the American Graphic Design Association
Brent Kreischer’s favorite award from the American Graphic Design Association
 
Brent Kreischer’s favorite award from the American Graphic Design Association

Freud understood that everything we do subconsciously has meaning. Art-school teaches the psychology of designing in the first semester to help artists understand that everything we design has the potential to send a subconscious message.

The first day of class, I walked into a room with the FedEx logo proximately displayed on the large screen but the logo had two circles and an arrow drawn over top. The teacher did not say a word and we had not opened our books; however, I already began to learn subconscious messaging could be very powerful.

Coincidentally, my misspent youth forced me into therapy and my mother encouraged me to maintain a relationship with a psychologist to improve myself. Respecting my mother, I took her advice and my youth wasn’t short; therefore, I have been seeking psychological insight since my first semester in college.

Understanding the power of these lessons, I have been attempting to convey subconscious meanings with my designs since the first semester in college. In the beginning of my career I made remedial efforts, meaning, I designed advertisements for a Northeastern Pennsylvania Publication and while working for the publication I would type nearly transparent messages over my advertisements in hopes to improve the ads marketability. Fortunately I have moved on to more challenging opportunities in which I wrote marketing messages for Fortune 1000 corporations.  While working for the companies my creative writing was scrutinized, through their scrutiny and my therapy I’ve refined my abilities and I use these methods in everything I design.

Brent Kreischer’s favorite award from the American Graphic Design Association

Some excellent example of how the psychology effects designs we view each day are:
- Interior Design = Feng-Shui
- Websites Design = Cookies, Spam, virtual-real-estate
- Collateral Design = customized mail, targeted marketing
- Fashion Design = Uniforms and Corporate Merchandise

 

Creatively,

brent kreischer is for green technology

Brent T. Kreischer | Architect, Designer, Developer of Media
K&A CREATIVE MEDIA | Your image is our passion.
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